Bruce LabsCustom software by Wade Bruce

About

About me

Wade Bruce
Wade Bruce

I’ve been building and shipping software for 15 years, at every scale from Series A startups to State Farm.

I’m Wade. I started my career as a developer at State Farm, then worked at Spredfast, which made social media software for large companies, and at Bunker, an insurance startup for contractors and small businesses. Since 2019 I’ve been at Fetch, where I was CTO for 3 years. I also served 7 years as an officer in the Army National Guard.

I grew up in a family that ran a small janitorial business, and I saw how much of their time went to scheduling, billing, and paperwork instead of the work itself. That’s a big part of why I like helping small and mid-size businesses. These days I live in Sun Prairie with my wife and our boys.